Hellmann’s Switch to 100 Percent Recycled Plastic
As the war on plastic continues, more organisations are looking for ways to reduce their impact on the environment. The latest to join the fight against plastic is Hellmann’s who have recently announced that their entire range of squeezy bottles will soon be made from 100 percent recycled plastic bottles.
Plastic Pollution
Plastic pollution is causing major problems all over the world. It litters streets, rivers and oceans and is even found in some of the most remote parts of the planet. This plastic causes serious harm to habitats and wildlife. Waste plastic in the ocean alone is responsible for the deaths of over 100,000 marine creatures and over 1 million seabirds each year.
Hellmann’s Join the Fight
Currently, the popular mayonnaise brand offers its Hellmann’s Light, Lighter than Light, Vegan and flavoured mayonnaise in 100 percent recycled bottles. However, the firm plans to switch to recycled packaging for its entire range by the end of 2022.
Hellmann’s estimate the move to 100 percent recycled plastic bottles will save approximately 1,480 tonnes of virgin plastic every year in the UK and forms part of the parent brand Unilever’s target to halve its use of virgin plastic globally by 2025.
Why Now?
The decision to switch packaging follows research conducted by the brand that discovered 84 percent of over 2,000 people polled had found that being home more during the pandemic had highlighted the amount of plastic waste in their homes.
A survey, conducted by Every Day Plastic shows that plastic waste in British households has increased significantly during lockdown with 67 percent of it from food and drink products. On top of that, 70% of plastic waste thrown away in a year was not recyclable.
The brand hopes that by providing 100 percent recycled bottles that are also fully recyclable, they are helping to make mealtimes more sustainable.
The War Continues
More and more organisations are joining the war on plastic in an attempt to bring the plastic pollution crisis to an end. Announcements that organisations such as Hellmann’s, Coca Cola, Britvic and Waitrose have set targets to reduce the amount of single use plastic they produce and distribute are becoming more frequent and other organisations and charities are working towards cleaning up the plastic that already litters the environment.
It is imperative that other organisations get on board and that we, as individuals, all play our part to reduce, reuse and recycle the plastic we consume.
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